CURRICULUM VITAE

Sarah Lovrien

art director

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An experienced content creator for over twelve years, Sarah Lovrien has spent her most recent projects as an art director whose focus has been a striking aesthetic and assuming a leadership role for creative teams. Working with clients to establish brand aesthetic, she works with company leadership to develop dynamic visuals and strategies for photo and video content. She prides herself on having a keen, efficient eye for client-focused creative direction and finds resourceful ways to tailor projects according to scale.

Idea Generation + Concepts:

Collaborative integration with creative leads to establish front-to-back strategy and creative solutions for scaled applications.

Art Direction + Photography:

Extensive experience with creative language and content creation across various media. Able to direct and connect creative teams with brand goals as determined by leadership. Specialization in photo and video, but with a broader understanding of various media.

click to download cv

Software:

Photoshop, Lightroom, Capture One, Premiere Pro, Final Cut Pro, Media Encoder, After Effects, Soundtrack Pro, Camtasia, Silverfast AI, Microsoft Office, iWork.

experience overview

Freelance Art Director

Launched and grew photo and video production company, amassing a list of clients that included Microsoft, Amazon, American Eagle Outfitters, Yelp!, GUESS, and many more. In addition to specializing in emerging brands and products, created a collection of personal creative projects that expanded personal skill set into new genres and mediums.

  • International Campaigns for American Eagle Outfitters, GUESS, Dolce Vita, Karen Kane, Fifteen Twenty, AM Club, Ink & Volt, Wyeth Optic
  • Social Photo & Video Campaigns for This Is Ground, Dagne Dover, Luna Mae London
  • Live Events for Microsoft, Amazon, Yelp!, TEDx, Redbull Sound Select, Bumbershoot Music Festival, FYF Festival, Miami Swim Week
  • Personal Projects currently in process for printed zines, interactive gallery shows, and mentorship and experimentation in analogue film media

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ASSIGNMENTS OF NOTE

KERISMA BY KNITLAB

As the in-house artist, produced and conceptualized all photo content for seasonal lookbook campaigns, social campaigns, additional editorials, e-commerce, and brand-new video components to launch special collections. Provided creative consultation and industry connections to elevate brand, as well as provide brand voice analysis for better reaching potential target audiences.

Highlights include:

  • Full proposals for each campaign, including concept, talent and location scouting, budget tracking;
  • Social activations like the formulation of a brand ambassador program, growing reach by 2000 Instagram followers in 5 months;
  • Production calendar optimization for more efficient deliveries and increased seasonal sales with wholesalers;
  • Expanded creative asset offerings into product video, lookbook video, and animated GIFs;
  • Produced photography for average of 350 product SKUs per season
  • Alongside brand owner, acted as creative lead to 1-2 photo and video assistants, graphic designer, wardrobe stylist, hair and makeup team, model agents, location owners, and 2-3 talent per project.
THIS IS GROUND

Beginning with a feature on BeSpoke.com, TIG founder expressed need for distinct environmental product and lifestyle photos previously unavailable. Content was conceptualized, produced, and delivered within 2 weeks time, leading to additional campaigns for product launches and the holiday season.

Highlights include:

  • Concept generation and production for environmental and lifestyle product photography;
  • Initial artist and producer for first-ever video content highlighting brand story for investors and additional content for product launches and holiday season;
  • Product consultation and creative consultation for expanding market with community artists and brand ambassadors.
  • In conjunction with brand founder, led and collaborated with team composed of art director, wardrobe stylist, product designer, photo and video assistants, 2-6 talent, and marketing lead.
THE SPARK NOTEBOOK

Initially a Kickstarter project, this product launch included full creative control of photo and video content. Responsible for idea generation, project scope, and social media marketing strategy.

Highlights include:

  • 1 min product video as primary artist and producer, including talent sourcing and direction, video editing and additional video updates as product evolved over the course of 3 editions;
  • Product photography throughout editions, including art direction and styling;
  • Social media activations on Twitter, Facebook, and Instagram that led to project funding within 24 hours.
  • Worked directly with brand founder and product designer, as well as led video and photo teams composed of assistants, stylists, talent agents, location owners, and prop designers.
FIFTEEN TWENTY

Provided creative consultation and primary content creation for furniture rental website launch, targeting the millennial city dwellers who sought a modern, affordable way to style their homes.

Highlights include:

  • Concept creation for seasonal lookbooks, including shot lists, product features, and asset usage;
  • Social activations and influencer partnerships, including partnership with influencer marketing agency, social media timelines and hashtag formatting;
  • Primary artist, retoucher, and production stylist.
  • Worked on crew as primary artist and director with brand ownership, agency ownership, 2-3 talent per project, 1 video operator, 1 photo assistant, wardrobe stylist, hair and makeup team.
FERNISH.COM

[In Process]

Provided creative consultation and primary content creation for furniture rental website launch, targeting the millennial city dwellers who sought a modern, affordable way to style their homes.

Highlights include:

  • Concept creation for both lifestyle and product-only collection photography;
  • Styling, production, and post-production for 22+ product web store
  • Talent, location, and production coordinator for 4-day photoshoot spanning multiple locations and room staging
  • Acted as art direction lead alongside brand owners, marketing team, interior designers, 4 talent, hair and makeup team, and web designer.
DOLCE VITA

Art director for seasonal campaign, used for both print and digital for international shoe company. Included idea generation, shoot producing (including production coordination, crew and talent sourcing, budget tracking) as well as primary content creation. Images were shot and delivered for digital use within 4 weeks.

Highlights include:

  • 4 day shoot coordinated for on-location production in Marfa, TX;
  • Agency talent and crew casting and recruitment;
  • Location scouting and booking;
  • Styling and shot list creation for 40 product SKUs according to brand direction;
  • In addition to brand leadership, worked directly with marketing team to lead a set composed of 1 assistant, hair and makeup team, location owners, 2 talent, and one styling assistant.

Project History Timeline

2018
Fernish.com

branded content for web & mobile

2018
Tous Les Mêmes

brand design & art direction

2017
Luna Mae London

flagship store photo content

2017
American Contemporary Ballet

photo & video production, creative consultation

2017
Dagne Dover

art direction & production, 3 social media campaigns

2017
Kerisma by Knitlab

In-House Photographer, Art Direction

2017
Boys & Girls Club

live event coverage, annual gala

2017
35MM Magazine

video direction & production

2017
Puppet Labs

executive portraiture

2016
Volt Planner

photo & video branded content

2016
Bumbershoot Music Festival

live event coverage, 35MM and Instant film

2016
AM Club

brand launch/lookbook campaign

2016
Tri-Digital/Evia

2013 – 2016 live event producer, post-production editing

2016
Revel Ray Swim

live runway coverage, Miami Swim Week

2016
Kaohs Swim

live runway coverage, Miami Swim Week

2016
Karen Kane

2016 Summer lookbook & social campaign

2016
Fifteen Twenty

2016 – 2017 lookbook & social campaigns

2016
FYF Music Festival

live event coverage, 35MM film

2016
This Is Ground

brand content, photo & video

2016
Dolce Vita

Spring 2016 lookbook campaign

2016
Alive & Well

original art installation, photo & mixed media

2016
Bagatiba

photo content, social campaigns

2016
Microsoft

2016 Azure research & development

2015
Ax + Apple

2015-2016 photo & video, social campaigns

2015
Dapper, LLC/Dystynct Media

2014 – 2015 producer, account executive

2015
Wyeth Optic

social & lookbook campaign

2015
Luna Mae London

2015-2017 photo & video, social & web content

2015
Microsoft

2015 MS Involve marketing & educational video content

2014
TEDx Rainier

live event producer, video division

2014
The Spark Notebook

2014-2016 photo & video direction & production, social media strategy, product R&D

2014
Yelp!

2012-2014 live event coverage

2013
The Whisky Bar

event coverage & PR management

2013
Microsoft

2013-2015 Internal Marketing Video: MGX, TechReady, TechEd, STU Program

2013
Pilchuck Distributors

2013 – 2014 event coverage, vendor relations & PR

2013
RedBull Sound Select

live event coverage

2013
Chimpsy.com

photography instructor

2012
Wetpaint.com

video department manager & creative strategist

2010
Biz Kids

assistant video editor for broadcast, seasons 2-3

2010
American Eagle Outfitters

brand video editor, programmer, camera operator

2008
Branch Avenue

videographer, editor, personal technology assistant to owner & founder

2008
Flying Spot Entertainment

assistant video editor

2007
Stompbox Creative

video editor & assistant producer

2007
DMX, Inc/Mood Media

2007 – 2012 custom video programer, editor, camera operator

2006
Reel Grrls

2005 – 2007 video intern & mentor

2005
Home Alive

brand video director, editor